 |
Exhibitions offer the exhibitor a dynamic, cost-effective, one-stop
opportunity to maximise contact with existing and potential
customers.
Fact
The buying power of a consumer show is high, with 59% of all
visitors intending to make a purchase at the show
Statistic
On average 38% of visitors claim to visit consumer shows in
cities other than their own.
Fact
76% of visitors spend half a day or more at the show.
Statistic
More than 22% of visitors also use consumer shows as general
outings or leisure time activity.
Fact
62% of visitors state that information is the major reason they
attend exhibitions.
Statistic
21% of visitors decided to attend the show because they had
attended the same event before.
Fact
34% of visitors attend specifically looking for new products/services.
Statistic
19% of all visitors are interested in new technology.
Fact
53% of visitors plan to attend a show a week or more before
it opens
Statistic
82% of the respondents who had traveled from out of town and
state did so specifically to attend the show.
The research on this page is from a major study commissioned
by the Exhibition
and Event Association of Australia (EEAA)
|
|
|
Exhibitions allow you to demonstrate products, answer questions,
overcome objections and meet your market face-to-face
At an exhibition you can harness all five senses to drive home
your messages.
Exhibitions bring your most active prospects and customers to
you.
|
Further virtually all of your Marketing goals at the same time
• long-term
brand building
• immediate
sales
• research
the market
• generate
media coverage
• launch
new product
• locate
new agents &
distributors
• collect
high quality leads
• educate
prospects
|
If your product/service is one the visitor can take with them
there and then, look at ways you can encourage on-the-spot sales
and orders with deposit/full payment at the show while they
are hot.
Have detailed information on how to obtain your product or service
in another city.
Plan regular demonstrations, competitions or activities that
will entertain and motivate visitors.
Display and highlight new releases and design the stand around
the products/services rather than trying to fit products into
a design.
Rehearse qualifying lines for the staff to ensure the database
you collect is strong and relevant. Follow up straight after
the show.
Announce your involvement in the show by including a brief message
and your stand number on your fax header sheet, and mailouts.
Also tag your website and create links to the show site |
|
